Technology Adopotion Life Cycle
The enthusiasts who like technology for its own sake.
Early Adopters (EA)
Those who have the vision to adopt an emerging technology to an opportunity that is important to them.
The Chasm (C)
Time gap in technology adoption, which is between the early adopters and the pragmatists.
Early majority pragmatists are the solid citizens who do not like to take the risks of pioneering, but are ready to see the advantages of tested technologies. They are the beginning of a mass market.
Late majority pragmatists, who represent about one-third of available customers, dislike discontinuous innovations and believe in tradition rather than progress. They buy high-technology products reluctantly and do not expect to like them.
Traditionalists / Laggards
Traditionalists (laggards) do not engage with high technology products - except to block them. They perform the valuable service of pointing out regularly the discrepancies between the day-to-day reality of the product and the claims made for it.