MetaMatrix Groupe fills in the “voids” that are present with the introduction of disruptive technology to the mass market.
A few years ago, Geoffrey Moore wrote “Crossing the Chasm”, his famous book about the problems facing the Technology Industry when introducing a new, paradigm shifting, disruptive technology to the marketplace. Moving from the early adopter customers into the mainstream market is the biggest challenge facing the technology companies today.
This critical position on the Technology Adoption Life Cycle is where MetaMatrix Groupe focuses. Whether involving physical product design, evaluation and packaging, or proper market positioning and retail integration, we can help to insure your successful product launch and profitable life cycle.